Sorghum Checkoff Names High Value Markets Program Director


LUBBOCK, TEXAS – The United Sorghum Checkoff Program has named Doug Bice as the organization’s High Value Markets program director.

In this role, Bice will provide leadership in the sorghum industry in high value markets by identifying critical issues relating to high value and/or added value sorghum marketplaces, while coordinating a national agenda to focus market priorities to allow sorghum to compete favorably with other commodities. Bice will also be responsible for determining what can be done to develop, expand and promote sorghum marketplaces both domestically and internationally. These markets can range from current areas such as livestock feeds to newer markets such as pet foods and beyond.

“We are excited to welcome Doug to the Sorghum Checkoff team as director of our High Value Markets program,” said Florentino Lopez, Sorghum Checkoff executive director. “Doug brings a wealth of experience to the organization and possesses a passion for the industry that will help the Sorghum Checkoff continue the development and creation of market opportunities for sorghum growers.”

Bice was formerly the corporate project development manager for Abengoa Energy where he oversaw a variety of renewable energy projects and focused on value-added commodities and specialty chemicals derived from biofuel production. His background also includes experience with the University of Missouri-Rolla as an adjunct professor and an environmental specialist.

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The United Sorghum Checkoff Program is a producer-funded organization that is dedicated to improving the sorghum industry through research, promotion and education. For more information about the USCP and other research projects please visit www.sorghumcheckoff.com.