Strategic Plan

Vision

Sorghum producers profit from a progressive, competitive and adaptive industry.

Mission

USCP commits to efficiently invest checkoff dollars to increase producer profitability and enhance the sorghum industry.

Purpose

We exist to do as a group what we cannot do individually: to provide research, market development and communications.

Core Values

We will listen to sorghum growers.

We value transparency and honor our commitment to make information available to all sorghum growers.

We believe that return on investment must be our first consideration for investing sorghum checkoff dollars.

We believe in the ability of our industry to succeed through the investment in all segments of research, market development and communication.

We value the communication and education of the sorghum producers and industry in regard to research and market development projects.

We believe that all information, positive and negative, must be gathered and understood to generate the future we want for the sorghum industry.

We value our relationships with partner organizations and industry. We understand and recognize the differences between our contractual relationships and our relationships as organizations. We are committed to the letter and spirit of the Act and Order.

We value an interactive network within USCP to trigger action from one committee to another based on the needs of that committee.

USCP Strategic Plan (click to view PDF of entire Strategic Plan)