Commodity Classic

Visit With Us

The Sorghum Checkoff will be at Commodity Classic in Orlando, Florida, February 27 - March 2. Commodity Classic is an opportunity for producers and industry professionals to learn about new developments in the commodity world from advancements in technology to educational sessions and best-management practices. Sorghum Checkoff staff will be on hand to answer any questions you might have about sorghum, to pass out sorghum snack samples and to provide updates on exciting developments in the industry. Below are a few highlights that will continue to positively impact sorghum growers in the coming year.

Find Us at Booth #3047

Sorghum Checkoff Adopts New Strategic Plan

After 10 years working on behalf of U.S. sorghum farmers, the Sorghum Checkoff set out to adopt and implement a new strategic plan in hopes of leading the way to a better, more profitable industry. In order to keep sorghum relevant, the board of directors saw a need for greater focus on adding value through market development. With a new strategic focus, the Sorghum Checkoff board of directors and staff will seek to provide leadership and be a catalyst for positive change for sorghum producers going forward. The board of directors voted to accept the new strategic plan at the annual board meeting in Lubbock, Texas, Dec. 10-12, 2018. The new strategic plan will act as a road map for the future of U.S. sorghum by establishing a new mission, vision and purpose, as well as a new set of core values. Return on investment for farmers will continue to be a primary consideration, and the Sorghum Checkoff will implement transparency to foster integrity and trust throughout the entire value-chain. 

Sorghum Smart Talk Podcast

The Sorghum Checkoff launched a joint podcast with National Sorghum Producers on Oct. 8 to feature valuable information about grain marketing but also to expand beyond that with resources relating to the sorghum industry and the national sorghum producer organizations. The Sorghum Checkoff’s goal with this new platform is to reach a larger audience and provide timely tools to both producers and industry stakeholders. The "Sorghum Smart Talk" podcast was designed specifically with farmers in mind, allowing the Checkoff and NSP to create content using experts to meet the information needs of sorghum producers and agriculturalists across the nation. Read the press release for more information.

Sorghum Revs Up New Partnerships to Promote Ethanol

With current international market realities, ethanol is critically important to the sorghum industry. As a result, the Sorghum Checkoff has revved up efforts to promote increased demand for E15 fuel, or 15 percent blends of ethanol. The Sorghum Checkoff and Texas Grain Sorghum Board began their relationship with NASCAR driver Austin Wayne Self, his managing partner AM Racing and GO TEXAN in the fall of 2017, and the partnership reached new heights last season. The Sorghum Checkoff also sponsored NASCAR driver Matt Tifft for a race in Kansas in partnership with American Ethanol and Growth Energy. Ethanol has fueled over 12-million NASCAR miles in vehicles reaching speeds of up-to-200 miles per hour, and as the largest market for sorghum in the U.S., ethanol use will remain a strategic focus of the Sorghum Checkoff. Read more about the Checkoff's efforts to expand opportunities in the ethanol market through the "What Fuels You?" campaign.

Sorghum. Nature's Super Grain. ™

Demand for sorghum as an ingredient in popular food products has been steadily growing. In fact, the amount of sorghum used for consumer food products has increased by more than 250 percent over the last five years! But did you know this super grain features a beneficial nutrient profile and is naturally gluten free?

Sorghum recently appeared in select consumer markets such as COSTCOCompass GroupWegmansKansas State UniversityJohnson & Wales UniversityYale University and Green Plate Foods. Consumers are helping to augment popularity as knowledge of the benefits of whole grains becomes more widespread. The International Food Information Councils’ 2018 Food and Health Survey indicates that 8 in 10 consumers understand the health benefits of consuming whole grains. This has spurred creation of new products containing whole grains. Find a list of 10 sorghum products to add to your grocery list along with a variety of sorghum recipes on SimplySorghum.com.

Stop By Our Booth #3047 for Ka-Pop! Sorghum Snack Samples!

Sorghum Trade Promotion & Partnerships

The Sorghum Checkoff works closely with the U.S. Grains Council (USGC) and others to expand market opportunities, ultimately tightening overall supply and demand. Increased interest in the crop has been demonstrated by several countries within recent months. Within the past nine months, the Checkoff, USGC and state organizations have worked together to host trade teams from all over the world including most recently China, Mexico, South America and Australia. The board of directors has also purposely invested in research such as feeding trials including duck feeding, catfish feeding and commercial pet food. Feeding guides for swine, poultry, beef and dairy cattle have also been developed to showcase sorghum's nutritional benefits to end-users. As demand continues to increase internationally, the checkoff seeks to understand the dynamics at work while facilitating relationships and logistics that ultimately result in international purchases. Increasing international demand coupled with a strong domestic demand portfolio will undoubtedly strengthen producer opportunities.

Sorghum Checkoff Leadership

 Sorghum Checkoff staff and board of directors will be available for media inquiries, interviews and questions. Please contact our communications staff below to schedule a time to speak with Sorghum Checkoff leadership.

 

Tim Lust

Tim Lust
CEO

Florentino Lopez

Florentino Lopez
Executive Director

Verity Ulibarri

Verity Ulibarri
Chairwoman, Board of Directors

Jim Massey

Jim Massey
Vice Chairman, Board of Directors

Carlton Bridgeforth

Carlton Bridgeforth
Treasurer, Board of Directors

Craig Poore

Craig Poore
Secretary, Board of Directors

For Media Inquiries

Jennifer Blackburn, External Affairs Director, 505-850-5925
jennifer@sorghumcheckoff.com

Shalin Pinkerton, Communications Manager, 806-292-8165
shalin@sorghumcheckoff.com

 

Sorghum Commodity Classic Schedule

Wednesday, February 27, 2019
12:30 p.m.-6:00 p.m. - Sorghum Checkoff Board of Directors Meeting

Thursday, February 28, 2019
8:00 a.m.-11:00 a.m. - Sorghum Checkoff Board of Directors Meeting Cont.

Friday, March 1, 2019
9:00 a.m.-11:00 a.m. - Commodity Classic General Session