Fall 2015 Newsletter

Food grade sorghum is making a splash as a specialty, high-end product in Japan where health is often more important to consumers than price. But it hasn't always been that way.

This growing marketplace was merely a concept in the early 2000s and has since be- gun to take o due to the ef- forts of the U.S. Grains Council Japan and the Sorghum Check- o . Tommy Hamamoto, direc- tor of U.S. Grains Council Ja- pan, said Japanese consumers became more health conscious in 2010 and began looking for new alterna ves. That’s when the Council knew it was the right me to promote food grade sorghum. 

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