Commercial Directed Advertising and Promotions
Sorghum is gaining momentum in markets including building products, bakery goods and other foods, packing materials, renewable and advanced biofuels and a host of other products.
How the Cooperative Program Works
Companies who include Sorghum: The Smart Choice® on their product labels, in advertising or in promotional materials may be reimbursed for one half (50%) of the media cost up to a limit of $5,000 in a 12-month period.
Cooperative support is also available for other items such as tradeshow booths, imprints on specialty items such as customer giveaway items, product literature or packaging and other applications. Promotion on digital platforms, radio, television or novel communication approaches will also be considered on an individual basis. Please contact USCP staff to discuss the details and reimbursement for your intended use.
The graphic or words Sorghum: The Smart Choice® must be displayed prominently and must adhere to graphic standards published by USCP.
USCP must receive ADVANCE NOTIFICATION of your intent to claim Cooperative Funds with a preview of how Sorghum: The Smart Choice® will be used. Please submit the Cooperative Support Application form at least six weeks in advance of use date.
Thought Starters for High Value Markets
There are many ways and places that the Sorghum: The Smart Choice® graphic and slogan can be used on items targeting consumers and supply chain partners. Here are some ideas.
- Dropped onto print advertising or promotion
- On packaging
- In product literature
- In-store displays and point of purchase items
- On trade materials promoting your product through your supply chain
- On website and on social media platforms
- At tradeshows and sales meetings
- On wearables such as caps, jackets, golf shirts
- Embossed on golf balls or other specialty items
USCP offers cooperative funding for these items. Contact USCP staff for details.