Our Mission

Mission

The Sorghum Checkoff commits to reveal the potential and versatility of sorghum through increased shared value.

 

Vision

Sorghum producers benefit from an innovative and competitive industry.

 

Purpose

We exist to do as a group what we cannot do individually.

Core Values

Return on investment for sorghum producers is our primary consideration.

We commit to effectively leverage producer dollars to enhance opportunity for producer profitability by advancing demand for sorghum through research, promotion and information.

We will provide leadership and vision for the sorghum industry.

We will be transparent so our integrity is clear and recognized.

We strive to be the foremost resource of relevant and meaningful information about sorghum.

We aspire to be a catalyst for positive change that develops a dynamic sorghum industry that benefits producers.

USCP Bylaws