Sorghum Checkoff’s Vision for a Sustainable Future Comes to Life with Newly Designed Web Pages

LUBBOCK, TX (February 28, 2024) – The United Sorghum Checkoff Program (USCP) is reiterating its dedication to highlighting and promoting sorghum’s pivotal role in sustainability efforts with the launch of a newly designed web page focusing on this topic. This initiative aims to inform, educate and engage both producers and consumers in understanding the environmental benefits of The Resource Conserving Crop®.

The updated web page offers a comprehensive overview of sorghum’s sustainability story, emphasizing the contributions of sorghum farmers toward environmental conservation. By spotlighting key facts and data points, users can dive deeper into the intricate narrative of sorghum’s sustainability, linking out to additional research and information available on the platform. 

“The sorghum crop embodies sustainability, addressing critical concerns such as water conservation, soil preservation and wildlife protection,” Sorghum Checkoff Executive Director Norma Ritz Johnson said. “Our industry recognizes the pressing need to amplify the message of sustainable agriculture, catering to diverse audiences including producers, consumers and industry stakeholders.”

The updated landing page will feature The Sorghum Checkoff’s recently integrated video series, enhancing the user experience by providing dynamic insights into the sustainability practices of sorghum. Housed within the platform, these videos serve as a testament to sorghum’s standing as The Resource Conserving Crop®.

“Our investment in this updated platform signifies our commitment to serving as the central resource for information on sustainable agriculture,” Director of Communications Clint White said. “Through engaging content and interactive components, we aim to captivate both producers and consumers and inspire them to explore the benefits of sorghum’s sustainability.”

With a user-friendly interface and engaging visuals, the revamped web page serves as a gateway to understanding sorghum’s sustainability story. As the industry continues to evolve, the United Sorghum Checkoff Program remains steadfast in its dedication to promoting sustainability and fostering a greener future for agriculture.The updated webpage can be located by visiting


The United Sorghum Checkoff Program is a producer-funded organization that is dedicated to improving the sorghum industry through research, promotion and education. For more information about the USCP and other sorghum promotion projects please visit