Identifying Funded Projects
It is important proper credit is given to projects funded by the United Sorghum Checkoff Program, commonly known as the Sorghum Checkoff. The Sorghum Checkoff logo was designed for a single purpose: to identify programs funded by the United Sorghum Checkoff Program. Because the logo connotes specific meaning wherever it appears, it is absolutely vital everyone in the industry understand when and how it is to be used.
When checkoff dollars are used, whether partial or full funding, the project and all related communications must accurately identity the funding source.
There are situations where including a reference to a contractor or other partner to the USCP board will add value with the targeted audience. An example of this is joint projects between the USCP and state checkoff or producer organization.