Sorghum Checkoff Launches First Consumer Brand
The Sorghum Checkoff announced today the first consumer-facing brand, Sorghum Nature's Super Grain ™, and the launch of SimplySorghum.com.
“Whole grains are becoming increasingly popular,” said Doug Bice, Sorghum Checkoff marketing director. “Nearly two-thirds of consumers are making at least half their grains whole, which is great news for sorghum. These new branding efforts are imperative to help support the expanding sorghum consumer marketplace, and American farmers are eager to meet that growing demand.”
The goal of the Sorghum Checkoff consumer branding efforts is to educate consumers about the wholesome goodness of sorghum and the endless possibilities it has to offer in a healthy diet.
Jennifer Blackburn, Sorghum Checkoff external affairs director, said the new logo and tagline were created to help showcase sorghum’s capabilities as a whole grain. The tagline highlights sorghum’s health, versatility and sustainable attributes.
Serving as the premier source of information for consumers, and food and health professionals, Blackburn said SimplySorghum.com will share information as it relates to what sorghum is and how it can be used. Key features of the website include a sorghum cooking-directions library, recipe catalog, nutritional information, and a list of chefs and restaurants using sorghum.
“SimplySorghum.com and the consumer logo are integral components of the Sorghum Checkoff’s consumer-facing brand,” Blackburn said. “We are excited about the new website, the first sorghum consumer website of its kind, and the robust information and opportunities it provides users.”Find out more